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The stores are sales space where the architectural gestural creation and the sales space confirm all their representation and fame. The concept is essential and, contrary to the large commercial department stores chains that globally multiply, these sales space and interaction become unique entities, that always attempt to establish themselves in emblematic metropolis places, frequently on large avenues of cities as Paris, New York, London, Tokyo, Milano, Barcelona, Los Angeles, Seoul, Hong Kong and more recently, Shanghai, Beijing or Moscow. For the design of this type of stores the talent of space designers (architects, interior designers or designers) is sought, that know how coordinate the strategic localization of a brand, its products, the consumers, merchandising and commercial architecture.

ISBN 9788415223993